Client:
The brand for Africa’s leading open distance learning institution.
A new brand was needed for Unisa as the University of South Africa, Vista and the Technikon SA joined. A formal crest was created steeped in African symbolism – a formal identity that reflects Africa’s leading distant learning institution.
(A project with Brand-Leadership, as creative director of Two Tone Branding.)
Scope of Work:
Design of the Crest, (Formal Brand) and the Logo (Emotional Brand)
Brand development
Brand architecture
Endorsements and sub-brands (Faculties, Departments, Units, etc.)
Corporate stationery
Communications
Corporate literature
Corporate Identity and Brand manuals
