The Central University of Technology, Free State (CUT) is a public technology university with campuses in Bloemfontein and Welkom, Free State province, South Africa.
With the brand (not created by Silverrocket) turning 20 years old, the University Marketing Department asked Silverrocket to revisit and refresh the brand. We created a Marketing brand – CUT and a new visual language to fit their new strategy. This also entailed