Client:

The Central University of Technology, Free State (CUT) is a public technology university with campuses in Bloemfontein and Welkom, Free State province, South Africa.

With the brand (not created by Silverrocket) turning 20 years old, the University Marketing Department asked Silverrocket to revisit and refresh the brand. We created a Marketing brand – CUT and a new visual language to fit their new strategy. This also entailed

creating a bespoke CUT typeface.

Scope of Work:

Brand refresh

Brand Guidelines and Digital Manual

New Marketing Brand

New Typeface development

Brand architecture

Corporate stationery

Communications

Corporate literature

Environment

Social media and Online